The word “CHHIPA” is derived from the Hindi word “Chhapa”, which means Block or the device through which block printing is done. Thus, Chhipa is a community or a society of hand block printers, the printers that led to the origin of hand block printing. In fact, Chhipa is the oldest and the pioneer when it comes to hand block printing. All the products are hand block printed with vegetable and organic dyes on them. It consists of block printed products that are basically traditional Jaipuri designs on different types of fabrics like cotton, silk, jute, tussar, gadwal, chanderi etc. Chhipa hand block printing, on the highest quality pure cotton, begins with handmade teak printing blocks. The wood-blocks are hand carved in elaborate designs, each colour is printed with a different block to complete the motif. A high degree of skill is required for both the placement of motifs and the application of pressure. For each scarf pattern, the printer designs from one to thirty print blocks, each of which takes two days to carve. Printers stamp every three-meter block of cloth approximately one thousand times. All the embroideries, beads, sitara work and decorative stitching are done by hand, mostly by the people of our own community.
Starting from dying to packing, everything is brought about in our own warehouse in Jaipur and due to this reason only we can provide our customers with exactly what they want at very affordable prices.
Chhipa’s endeavor is to bring customers a choice of products – and lifestyle – that offers an alternative to the mass-produced, while creating sustainable livelihoods in the rural sector.
In the age of mass production, where most of the goods are manufactured by machines and using chemicals, Chhipa distinguishes its products from the rest by its prints, sense of designs and range of colors that are natural, craft based, contemporary and affordable. This ancient textile art has been revived in modern designs and exotic patterns, ranging from pastel floral to dramatic geometries.
Today this cultural tradition has been kept alive in villages through Rajasthan due to the passionate efforts of companies like CHHIPA.